Project Description

DELICIAS ROJAS – Fresa premium


The jewel of the crown – strawberries that are selected right from the beginning, at the planting stage and pampered throughout the process, from cultivation to harvesting, handling, packaging and transportation, with attention to detail throughout the whole process. For a demanding client and consumer, that values quality and presentation to the maximum. Personalised and cared for presentation and packaging should be different and innovative, where promotional marketing at Point of Sale is a priority and hence, packaging as well as all types of POS displays should be used.

The north of Europe is its main market due to the type of consumer, as well as other countries that are beginning to demand quality.